This sign does make a point; the road is flooded during floods. However the average person would view this information as common sense. There are many ways this sign could present the information more effectively. Stating the obvious makes it seems like the sign is a joke. If the sign took on a stern tone it might convey the message more seriously. Perhaps the sign should read, “Road Prone to Flooding.” The sign might also be more visually appealing if the English script were larger and more emphasized than the Spanish. Since English is our primary language it is most likely the portion of the sign that is read the most, therefore making it more accessible to the audience would be an improvement.
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