When exiting the interstate I noticed a tiny sign beside the prices of gas at the Exxon gas station. The sign explained that the listed prices were only for customers paying in cash or with an Exxon Gas Credit Card. The small side sign was not effective because it leaves what is the most important information to the consumer, the actually price of the gas if you’re paying by other means, unknown and presumably higher. Not to mention the small disclaimer sign has text so small that the consumer has to be in close range of the gas station in order to read it. Posting this sign was a very unethical decision by the gas station. Its as though they’re trying to trick their clientele. The sign breaks the company’s credibility with its audience and goes against common values and beliefs. Who wants to buy gas from a company that’s trying to trick them?
(Disclaimer: This picture is from a different Exxon and obviously taken a while ago when gas was cheaper. However it's nearly identical to the one I'm referring to.)
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